Demystifying Apple’s FAQ – A Rebuttal
To say that Apple has great marketing would be quite an understatement. Apple is widely recognized as having one of the most effective marketing and PR operations in their—or perhaps any—industry. Stories of people lining up to buy virtually any new Apple product, sight unseen, for hundreds of dollars are now utterly routine. Loyalty to Apple’s brand is nearly unmatched, and accordingly it ranks as the most valuable in the world.