To say that Apple has great marketing would be quite an understatement. Apple is widely recognized as having one of the most effective marketing and PR operations in their—or perhaps any—industry. Stories of people lining up to buy virtually any new Apple product, sight unseen, for hundreds of dollars are now utterly routine. Loyalty to Apple’s brand is nearly unmatched, and accordingly it ranks as the most valuable in the world.
Blair Reeves is a Principal Product Manager at SAS, and has worked in technical product management and cloud software business leadership since 2011. Previously, he was as a project manager for USAID global health programs and served as a Peace Corps volunteer in Cameroon. He blogs on technology, economics and global development at BullishData.com.
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