Strategic messages that incorporate credible threats under jus ad bellum are often the best option to enhance deterrence signaling.
Amanda L. Minikus is an active duty Marine judge advocate and graduate of the U.S. Naval Academy (2006). She holds a J.D. from Cornell University (2015), an LL.M. in International Law and Comparative Law from Cornell University (2015), and an LL.M. in Military Law from TJAGLCS (2020). The views expressed here are her personal views and do not necessarily reflect those of the United States Marine Corps, Department of Defense or any other department or agency of the U.S. Government.
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The better approach for the U.S. is to use the lexicon of jus ad bellum in public messaging.